Blonde Perfecting Purple Shampoo

DETAILS:
This shampoo is specially formulated to neutralize unwanted brassy and yellow tones in lightened, blonde, silver and lightened brunette hair while leaving hair soft, smooth, looking vibrant and healthy.
Moroccan Rhassoul Clay, one of the most sought-after clays both cleanses and conditions hair, drawing out toxins and build up while leaving the hair soft,
smooth and glossy.

BENEFITS AND KEY INGREDIENTS:

• Moroccan Rhassoul Clay – a natural mineral powder and a ‘living clay’ from the Atlas Mountains of Morocco: It removes impurities without stripping natural oils in your hair and scalp. Uniquely cleanser and conditioner, it draws out toxins, buildup, and impurities leaving your hair hydrated, soft, smooth and full of shine.
• Violet Extract: protects against environmental damage that causes discoloration and improves elasticity for stronger, healthier hair.

Sulfate free. Paraben free. Gluten free. Vegan. Color safe. Keratin safe. Extension safe.

WHO IT’S FOR:
Blonde, lightened and grey hair. Made for all hair textures.

HOW TO USE:
Wet hair, lather in palms and massage throughout hair. Leave in for 1-2 minutes depending on desired amount of toning. Rinse completely.

FULL INGREDIENTS:
Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Viola Odorata Extract, Ipomoea Batatas Root Extract, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Glycol Distearate, Polyquaternium-7, Moroccan Lava Clay, Phenoxyethanol, Disodium EDTA, Polyquaternium-10, Methylisothiazolinone, Methylchloroisothiazolinone, Ext.Violet 2/CI 60730, Alpha-Isomethyl Ionone.